Insights
Our businesses are going through a crisis of connectivity. This isn’t the kind of connectivity related to ChatGPT or internet security breaches; it’s about social connectivity. A 2022 Microsoft Work Trend Index report revealed that 51% of employees felt their relationships outside their immediate work group had weakened. Then, a 2023 HubSpot study showed that 66% of employees lack a strong connection with their co-workers.
These statistics would make any leader pause. After all, disconnection among colleagues often relates to a lack of connection to the company itself.
In talking with corporate leaders, there is little indication that collegial or company connection has improved in the ‘back to office’ transition. Many companies are still searching for an effective approach to remote, hybrid, and in-office work. The result is myriad experiments happening simultaneously at scale.
During the back-to-office transition, many employers have astutely focused on social connectivity with co-workers as a reason for returning to work. Building team bonds and socializing with co-workers were strong motivators for employees in the 2022 Work Trend Index survey. But is an “everyone-in-on-Wednesday “schedule enough to build trust between colleagues? Will it enhance collaboration and facilitate high-stakes problem-solving?
At LINC, we specialize in fostering social connections. We believe organizational leaders can learn from our approach to creating a welcoming community in the workplace.
A welcoming community goes beyond being merely friendly. It’s a place where employees experience a culture of inclusion, belonging, and fairness—not just in how they are treated but through the organization’s policies, structures, and norms that uphold these values.
Drawing from the concept of a welcoming community, which includes qualities like educational opportunities, affordable housing, and positive attitudes toward immigrants, a welcoming workplace should embody these principles in its own context.
Taking inspiration from the welcoming community playbook may be the next step in addressing your hybrid work and social connectivity challenges.
According to a 2022 Edelman Trust report, 69% of employees view their co-workers as a significant source of community in their lives. A welcoming workplace clearly outlines norms and expectations for respectful, productive employee interactions. The Corporate Racial Equity Alliance provides a framework for a culture code of conduct in its draft Business Standards for 21st Century Leadership report, which can serve as a starting point for discussion.
In a hybrid model, team leaders and people managers play a critical role in signaling organizational values and priorities. McKinsey & company identified 17 key factors that result in an inclusive workplace environment, and among the leadership qualities are: participative decision-making, team building, and impartial treatment.
The negative effects of a toxic culture, discrimination, and misconduct are well-documented and continue to pose significant challenges despite their ties to employee attrition and financial costs (MIT Sloan Management Review, 2022). A welcoming workplace ensures employees can report unsafe working conditions, bias, and harassment without fear of retaliation. Consider ways for employees to report incidents anonymously and then act on what is learned.
There are a multitude of ways that talent attraction services can make a positive impact on your business, reduced job turnover being one of them. Providing employees with support and solutions makes them more likely to stay longer. Additionally, if their lives outside of work are taken care of, they will experience less burnout and more fulfillment on the job.
Join our exceptional community of employers committed to fostering welcoming and inclusive workplaces.
Lehigh Valley Inter-Regional Networking and Connecting Consortium
©2024 LINC
MACUNGIE
Valley Preferred Cycling Center – Home to thrilling track cycling races, this outdoor velodrome draws both world-class athletes and excited spectators in Spring and Summer.
Hawk Mountain – A premier spot for hiking and birdwatching, offering breathtaking views and a chance to see migrating raptors up close.
Grange Park – A spacious community park offering sports fields, playgrounds, splash pad, and scenic trails, ideal for family outings and outdoor fun.
SAUCON VALLEY
Saucon Rail Trail – Perfect for walking, jogging, or biking, this rail-trail blends nature with a bit of local history.
Promenade Shops – Stroll through this upscale outdoor shopping center, featuring a variety of premium stores and eateries.
Hellertown – A quaint town offering a cozy mix of small-town charm, local dining, and cave tours at Lost River Caverns.
EASTON
Crayola Experience – Immerse yourself in color and creativity with interactive exhibits that bring the Crayola world to life for all ages.
Easton Public Market – Savor fresh, local eats and shop for artisanal goods at this vibrant indoor market in the heart of downtown Easton.
Farmers Market – America’s longest-running farmers’ market offers farm-fresh produce, baked goods, and more in a lively community setting along the river.
Silk Mill – Discover art and culture in this revitalized historic area featuring galleries, studios, and easy access to the scenic Karl Steiner Arts walk.
ALLENTOWN
Downtown Allentown – There’s so much to explore and experience in downtown Allentown. Stop by the PPL Center, DaVinci Science Center, a local music and arts festival, or vibrant restaurant.
West End – With shops, restaurants and entertainment the West End Theatre District is one of the Lehigh Valley’s most charming neighborhoods.
Allentown Fairgrounds Farmers Market – Not your average market! Stock up on your favorites and find just about anything you need.
DaVinci Science Center – Dive into hands-on science exhibits that spark curiosity and excitement for all ages at this family-friendly downtown Allentown destination.
CARBON COUNTY
Mauch Chunk Lake Park – Splash and play the day away. Visitors can enjoy clean, sandy beaches and beautiful woodland views. Fees apply.
POTTSVILLE
Yuengling Brewery Museum and Gift shop – Learn about the history of America’s oldest brewery and enjoy a free tour of the brewery established in 1829.
Knoebels Amusement Resort – Located in Elysburg, America’s largest free-admission amusement park has 60 rides for all ages. The park also boasts a pool, campground, and golf course.
GREATER HAZLETON
Hazleton Art League – Fosters and promotes the arts through education, exhibitions, and cultural events including an art gallery and programs like drawing, painting, photography, and pottery.
Mountain Top – A beautiful, quiet community nestled atop the Pocono mountains offers a mix of suburban and rural living.
Eckley Miners’ Village – Sitting atop the world’s largest concentration of anthracite coal, visitors can explore a 19th-century company mining town and learn about the lives of families who fueled America.
HISTORIC Bethlehem
Historic Bethlehem – Step into history and luxury at this iconic hotel, offering elegant stays with a charming view of downtown Bethlehem and steps from a UNESCO World Heritage site.
Wind Creek Event Center – Enjoy top-tier entertainment, from concerts to comedy, in this modern venue nestled in the heart of Bethlehem.
D&L Trail – Hike or bike this scenic Delaware and Lehigh National Heritage Corridor trail that winds 165 miles through stunning landscapes, following a historic canal route.